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Recruit
Physicians/Nurses, etc. to complete and fax back detailed
chart audits with information from patient charts regarding
specific medications including diagnosis, drug prescribed,
and usage.
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Interview Physicians
to determine visitation of drug reps and frequency of
detail on specific drugs.
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Interview Physicians
to determine levels of satisfaction with detail provided
on various drugs.
Interview Drug Reps to determine satisfaction with sales
aides for particular drugs.
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Sales force effectiveness.
Conduct IDI's regarding message recall and effect on drug
purchase after trial usage |
- Medical Conferences/
Trade Shows:
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Interview Physicians/Nurses,
etc. who attend specific medical conferences after conference
to follow-up on events related to conference including
speeches, booths, hand-outs, etc.
Data entry
and data processing of questionnaires completed by attendees
at medical conferences regarding various drugs.
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Recruit low-lit consumers
to participate in Label and Instruction Comprehension
studies. Conduct study at research facility or on-site. |
