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Our experienced on-staff programmers utilize a variety of
software packages to best meet your research and information
needs.
Analytical Capabilities
- Univariate/Multivariate Statistical Analysis utilizing
SPSS
- Market Segmentation Derivation - Conduct analysis to identify
variables that are the best predictors of measured behavior
and develop actionable segments.
- Derived Importance For Satisfaction Research - Utilize
regression analysis to identify predictors of overall satisfaction
with a product or service. The results are plotted on a
quadrant for easy identification of factors to work on to
impact overall satisfaction and ultimately retention.
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