| Survey Service's experienced
on-staff programmers and analysts utilize a variety of software
packages to best meet your research and informational needs.
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Programming
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- Program across multiple platforms CATI, CAPI, Internet
- Provide survey(s) prior to fielding for testing
and approval via remote access
- Proficient in CfMC, Ci3, HtML
- Able to program and manage multi-site CAPI studies
- Trouble-shooting and suppor
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| Data Processing |
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- Data entry, cleaning, verification
- Coding of open end responses
- Data dictionary development
- Ability to compile data in multiple formats, SPSS,
Excel, ASCII, etc.
- Banner/stub tabulation of data
- Report ready tables
- PowerPoint charts/graphs
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- Produce banner/stub data tables featuring:
- Statistical testing, including t-test, z-test,
ANOVA and Chi-Square
- Weighting, sorting, netting of rows and horizontal
and vertical percentaging
- Produce complete variable distribution showing
percentages, cumulative percentages and numerous
descriptive statistics.
- Graphing/Charting of results in PowerPoint
- Prepare report-ready tables
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| Analytical Capabilities |
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- Univariate/Multivariate Statistical Analysis utilizing
SPSS
- Market Segmentation Derivation - Conduct analysis
to identify variables that are the best predictors
of measured behavior and develop actionable segments.
- Derived Importance For Satisfaction Research - Utilize
regression analysis to identify predictors of overall
satisfaction with a product or service. The results
are plotted on a quadrant for easy identification
of factors to work on to impact overall satisfaction
and ultimately retention.
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