Quantitative

Telephone

CATI Telephone Center

The Facility

  • 60 CATI stations
  • Web-integrated for on-line data collection
    • WebCati integrated stations

On Staff Programmers
  • Program/test questionnaire
  • Coordinate cross platform studies
  • Coordinate remote, off site review of questionnaire
  • Provide top line data report to ensure data is collected according to specifications
  • Prepare final data file in desired format including SPSS, Excel, ASCII
  • 24/7 access to IT staff

Telephone Center Management

  • Conduct comprehensive briefing including role playing and implement on going training to develop interviewing and probing skills
  • Monitor all interviewers
  • 1:8 supervisor to interviewer ratio
  • Experienced, mature managers and Quality Assurance staff assures that projects are completed according to specifications within time frames and cost parameters

Inbound 800 Number Research and Customer Service

ARG/SSI has a bank of 800 numbers that are customized to meet the needs of each study. We have found the use of an inbound toll-free number a particularly effective way to increase response rates for B-2-B studies.

In addition, we provide inbound marketing research, customer satisfaction, customer service and support via our inbound 800#'s.

System Security and Data Back up Procedures

All crucial study files are backed up twice daily via shadow copies on RAID drives.